Hey friends! Welcome back to the podcast. I’m so happy that you’re here. In today’s episode, we’re talking all about niching down in terms of your offerings, target market, and more.
So since you are here, I’m assuming you have already niched down to podcast management from being a general VA or are planning on making that switch soon, which is a step in the right direction.
But contrary to popular belief, niching down even further than that makes you even more appealing to your ideal clients.
For example, think about it from this point of view. If you were starting a business selling physical products and were looking for a coach to help you along the way, would you rather work with someone who is just a general business coach or someone who specifically works with businesses that sell physical products?
Personally, I’d rather work with someone who has experience working with someone who does what I do and I’m sure I’m not the only one.
The reason that a lot of people are afraid to niche down beyond just niching down the services they offer is usually due to one thing – fear.
We think that if we narrow down our target audience to just one specific type of person that we aren’t going to be as successful but most of the time, its the opposite that happens and we end up being more successful because we aren’t trying to work with everyone under the sun.
When you’re just working with a specific niche, it’s easier to market to them because you’re trying to speak to just one group of people, not every single podcaster out there.
There are two ways to approach niching down.
You can either niche down in terms of what podcast services you offer, which niche of podcasters you work with, or both.
I recommend at least doing one of the two to experience the best results.
So for example, let’s say you absolutely love launching podcasts and only want to help clients launch their show but don’t really care to work with them on an ongoing basis.
You can absolutely do that and brand yourself as a launch strategist and then refer them out to other podcast experts for monthly management.
You don’t need to offer every podcasting service that exists to keep your clients happy. In fact, in most cases, they will appreciate you for really focusing on what you love and what you’re good at instead of spreading yourself too thin trying to be everything to everyone.
Niching down by client type is something that I definitely recommend. So for example, if you’re marketing yourself as a podcast manager for business coaches or a podcast manager for course creators, then it’s going to be so easy for you to get clients because you’ll be speaking to your ideal clients.
Sure, it’s definitely going to weed out some podcasters in other industries but that’s completely okay.
In the long run, you’re going to become known as the go-to podcast manager in your niche and that makes it so much easier for people to refer you to others.
So don’t let fear hold you back from niching down.
Now I want to know, how far have you niched down your podcast management services? Join us in the Profitable Podcast Manager Society FB group and let us know.