Hey friends! Welcome back to the podcast. I’m so happy you’re here. In today’s episode, we’ll be talking about where to find podcast clients so whether you’re struggling to land your very first client or are looking to get a few more clients under your belt.
Facebook Groups – Ever since starting my business back in 2016 (way before the podcast agency days), I have had great success with getting clients through Facebook groups. It is a great way to connect with people who need your help and a lot of the time now, I have other people tagging me in opportunities versus me recommending myself. On Dubsado when someone fills out an inquiry form one of the questions is how did they find us and Facebook groups are one of my top 3 ways that clients find me.
Instagram – This is also a big one for me lately when it comes to acquiring new clients. It used to mainly just be FB groups and referrals but Instagram has started popping up more and more lately. I think it’s because I have “podcast strategist” in my name and that is searchable on Instagram so if someone types that in then I’m one of the options that pop up. I also try and have really educational posts on my feed and within stories to position myself as an expert so if people have been following me for a while and like what I have to offer, then when they’re ready to outsource their podcast I am top of mind since I’m putting myself out there on Instagram often.
LinkedIn – Now this isn’t something I personally use for obtaining new clients but I have heard a lot of people have had major success with it so I don’t think it hurts to give it a try. I have heard that landing high ticket clients here isn’t as hard because with LinkedIn you’re able to connect with the key decision-makers.
Referrals – My personal favorite way of getting new clients is via referrals from friends or our own clients. When it comes from our clients it means that they are beyond satisfied with our services and feel like we’re doing such a good job that they want to tell more people about us.
Now I want to know, where do most of your clients come from? I’d love to hear from you. Feel free to shoot me a DM on Instagram @jenny.suneson or let us know in the Profitable Podcast Manager Society FB group.
