Hey there! Welcome back to another episode of the podcast. In today’s episode, we’re diving into what to do when you’re booked out as a podcast manager.
So I’m going to preface this by saying that everyone has different versions of being booked out because it really depends on a variety of factors like your availability, income goals, and more.
Someone who doesn’t have kids or a family yet will probably have more time to dedicate to their business than a work from home mom without any childcare so I want you to keep in mind that everyone’s version of being booked out will vary.
If you’re nearing being booked out or already are booked out, you may be wondering what are my next steps. I’m glad you asked.
Let’s dive into the episode.
- Create a waitlist and/or find another podcast manager who you can refer people to in the meantime
The first thing you can do when you’re booked out is to create a waitlist for any potential clients to join so that when you have open availability, they’ll be the first to know.
In my experience, I have found that podcasters wait to outsource until the last minute after they’ve been needing help for quite some time so I haven’t really found a waitlist to be the most effective thing for our industry unless it’s a waitlist for podcast launches. With monthly management, people want it now and they’re not usually willing to wait around for you to have availability.
I have found that the best way to handle this is by building a referral partnership with another podcast manager and partnering with them so that you refer the client to them and then you get a kickback if the potential client ends up signing on to work with them.
- Raise your rates
Since your services are clearly in high demand, now is the time to raise your rates. It doesn’t need to be a huge increase by any means, but by this point, you’ve usually really mastered your skillset and deserve to be compensated for that.
- Decide if it’s time to scale your business with team members to assist you with clients (or general business tasks) or if you want to remain a solopreneur
With becoming booked out, there’s a big decision you will need to make and that is whether you want to stay solo or if you want to expand your business with team members. Now, these don’t need to be team members who help you with client work but maybe a VA or another core team member that helps you with tasks in your own business.
Becoming booked out is no small feat so take a moment to celebrate. Pop some champagne or go to a nice dinner with your significant other or family members to celebrate a job well done.
I’d love to hear from you, are you approaching being booked out or are you already booked out in your business? Let me know over in the DMs on Instagram @jenny.suneson so that we can celebrate your success together.