Scaling to an Agency Series: What Should Be My First Hire when Scaling to an Agency?

I am super excited for today’s episode because we’re officially kicking off the Scaling to An Agency mini-series on the podcast so for the next couple of weeks we’ll be diving into all things related to starting a profitable podcast agency.

If you’ve been thinking about scaling from podcast manager to podcast agency, then you may be a great fit for my upcoming program – the Profitable Podcast Agency Accelerator which will be opening up for enrollment this fall. 

The program itself will be a 6-month container with a lot of support along the way to help you really set your business up for success so that you can thrive as an agency from the get-go. 

I will be taking on a small cohort of 10 people or less for this first round so it will be a very intimate group and I’ll be able to really dig into each and every business on a much deeper level. 

If this sounds like something you’re interested in learning more about make sure to get on our waitlist by going here.

So as someone who’s looking to make your first hire so that you can work towards becoming an agency there are a few different routes you can take here. 

  1. You can hire someone to help you with your client work (this is the route I would personally take). 
  2. You can hire someone to help you with tasks within your business (ie. social media, admin, etc).

First, let’s talk about hiring a subcontractor to help with your client work. With this route, you are able to start handing off some of your client tasks to a subcontractor so that you get more time back to work on other things. 

My first hire was an audio editor and that one is pretty common to be one of your first things to outsource because editing can get very time consuming once you’ve got a lot of clients. 

Another common first hire for podcast managers is a shownotes copywriter because that is another relatively time-consuming task as a podcast manager. 

So depending on what you are wanting to get rid of first, I recommend either editing or shownotes to be the first thing that you outsource so that you can get some time back and start focusing on continuing to grow your business into an agency now that you have some help. 

The other way that you can make your first hire is by hiring someone to help you with your internal business tasks like social media, admin, etc so that you can continue to focus on the client work and have time to bring on more clients because you’ll be eliminating some of the internal business tasks on your plate. 

So there’s really no right or wrong way to do this, but when you’re growing an agency it’s usually for you to outsource the client work and step more into the CEO role so keep that in mind that eventually, you will need to hire people to help with the actual client work too. 

So I’d love to know, what is going to be your first hire? Shoot me a DM over on Instagram to @jenny.suneson and let’s chat about it. 

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