Hey friend! Welcome back to the podcast. I’m so happy that you’re here. In today’s episode, we’re talking about social proof.
So what is social proof? Social proof is the influence that the actions and attitudes of the people around us (either in real life or online) have on our own behavior.
So why is social proof important to our business?
So think of things like testimonials. As business owners, we are typically always collecting feedback from our clients and customers. If our client is satisfied with the work we’ve done, they are more likely to give us a good testimonial that we can share with the world so others know what it’s like to work with us.
Let’s talk about some ways we can use social proof to get more clients in our podcast management business.
Display them throughout your website – This is probably the most common way that people share testimonials. You can place these testimonials throughout your website like on your home page, on your services page, etc.
Share them on your sales page – If you have a separate sales page or checkout cart for your products or services, you can share these testimonials here to highlight your offerings.
Share them across social media – There are so many things you can do with testimonials on social media like sharing them on your social media pages, sharing them on Instagram Stories, and using them in reels and other video content.
Have your client come on your podcast/YouTube channel to talk about their experience – Hearing from your current clients via audio or video format instead of just seeing a written testimonial can be a total game-changer for people. It is so much easier to trust someone when you hear their voice versus just reading a quick blurb from them.
Now you may be thinking okay this is great and all, but how do I actually gather this social proof? I’m so glad you asked.
Personally, I like to ask my monthly management clients this after about 3 months of working together so we have time to really get their processes down pat and they feel confident giving us an accurate picture of what working with us looks like.
For project-based clients like launches, I usually ask right as the project is wrapping up. 98% of our launch clients will transition right into monthly management but it’s still great to get this feedback from them before transitioning into monthly services so how the launch went is fresh on their minds and they can recount the experience better than if you asked further down the line.
I’d love to know, what’s your favorite way of displaying your testimonials to your potential clients? Also, tell me your process for getting testimonials. Do you have one yet or is that something you’re currently working on? Head on over to IG and DM me at jenny.suneson and let’s chat about all things testimonial related.