In today’s episode, we are going to talk about what to do once you’re consistently making around $3K+ a month. At that point, you’re not necessarily a brand new podcast manager but you’re also not ready to scale to the next level yet either. Basically at this point, you’re in what I like to call the growth phase which is a great place to be, honestly.
It means you have a couple of clients under your belt but you’re not fully booked out. So when you’re in this monthly income range of about 3-5K a month, there are a few things you can do to continue growing your business if you’re feeling like you’re starting to hit a plateau.
- Refine your client experience process – Let’s be real, our client experience should be ever-changing as we find better and more efficient ways to do things. If you’re like me you might’ve just set up your onboarding and offboarding process in a rush just to have something but haven’t really made many changes even though you’ve been doing this for a while. Now it’s time to go ahead and do that so that when you do start bringing on more clients, the process is more automated so that you can spend less time onboarding your clients and more time actually managing their podcasts and helping them grow.
- Ramp up your marketing efforts – When you’re in the 3-5K/month range, you’re making okay money but it’s likely not enough to be a full-time salary in most places, especially since as an entrepreneur you likely have some monthly expenses like accounting software, a CRM like Dubsado or Honeybook, website hosting, and things of that sort so now is the perfect time to ramp up your marketing efforts and seek out new clients. This can be as simple as making a point to check each day in Facebook groups for opportunities for podcast management or even engaging with other podcasters on Instagram so they know that your business exists. If you’re feeling adventurous, you can even try tapping into Reels or Tik Tok.
Another thing you can easily do here is ask your current clients for referrals. A lot of the time your current clients don’t know if you have availability so they don’t make the intro because you haven’t let them know you’re open to more work so I highly recommend the next time you talk to your clients whether via email or Slack or even on a Zoom call, let them know you have availability and how many open spots you have. I even like to do a referral bonus where they get a percentage off their next payment or even a flat fee if their referral ends up working with you.
- Learn a new skill – This is totally optional, but if you’re currently doing podcast launches and monthly management, adding a new skill like podcast pitching could be beneficial for you as this is something a lot of podcasters are wanting nowadays and it’s much easier to work with one person on something than several so just something to keep in mind.
- Create SOPs – Around the 3-5K mark is the perfect time to start creating SOPs (Standard Operating Procedures) if you haven’t already. This will be helpful in the event that you ever want to expand your team so that you won’t have to worry about creating these while actively in the hiring process. I highly recommend creating SOPs in advance so that you’re not scrambling at the last minute.
- Revamp and/or set up tools that will grow with your business – Another great thing to do when you’re still in the growth phase but aren’t quite booked out is to revamp or upgrade your current systems so that they are set up to grow with your business. This could mean a refresh in your project management tool, your CRM, or even just some backend processes that you haven’t touched since starting your business.
Now I’d love to know, are you currently in this 3-5K mark in your business? If not, where are you currently at in your business? Head over to Instagram and DM me @jenny.suneson and let me know.
