How to Grow Your Business with Other People’s Audiences

Hey there. Welcome back to another episode of the podcast. I’m so happy that you’re here. In this episode, we’re talking about how to grow your business with other people’s audiences. 

I am a huge proponent of growing your audience organically, of course, but sometimes we all just need a little boost to propel us to new heights so participating in joint venture collaborations can be a total game changer. 

Podcast interviews 

Obviously, as podcast managers, we know podcast interviews are a great way to get our message out to new audiences. Most podcast managers don’t really think about getting behind the mic themselves though. If this is something that you are interested in exploring, I highly recommend giving it a go. Being a guest on podcasts is probably one of my favorite things that I get to do in business. 

Guest expert trainings 

Another way to get in front of new audiences is by doing a guest training for someone else’s audience. This can be in a free or paid community and since it’s usually just a quick one and done training, it is an easier commitment to start with. 

A lot of the time, you will be allowed to share a freebie with their audience too so that really helps. 

Virtual summits 

If you’ve been around awhile, you know that I am a huge fan of virtual summits – both participating in them and hosting them. Participating in virtual summits as a speaker or panelist is really beneficial in getting your name out there. 

A lot of the time summit hosts will allow you to promote a free offer during your presentation or interview which will lead to sign-ups to your email list. This is a win-win because not only are you getting in front of them through your presentation or interview but you also have the opportunity to continue getting in front of these people as long as they are on your email list. 

I will say that out of everything I’m talking about today this one is the most time-intensive collaboration so keep that in mind. You need to be able to commit to not just recording your presentation or interview but also promoting the event so keep that in mind. If that sounds overwhelming for you, maybe start with one of the smaller commitments like podcast interviews or guest expert training. 


I have seen a huge influx of both free and paid bundles over the past year or so and I am a big fan. In fact, I am actually hosting my own later this year. I feel like free bundles tend to convert better than paid bundles unless it’s more of a hybrid model with both a free and paid component but that’s just my experience. 

I think participating in bundles can be a great experience and I have grown my email list significantly by doing this so it is something I plan to continue to prioritize.

I would love to know, what is your favorite way to get in front of new audiences? Let me know over on Instagram @jenny.suneson

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