Hey there! Welcome back to the podcast. I’m so excited you’re here. In today’s episode, we’re answering the question of Do I Need to Offer Every Service to be a Podcast Manager?
And the answer to that is absolutely not!
If you don’t want to offer a service, you simply don’t have to. It’s not going to make or break your business.
It is much better for you to focus on the services that you’re passionate about or enjoy doing rather than doing it all and not feeling fulfilled by it.
So if you just want to focus on podcast launches, that’s totally fine.
If you’re not interested in doing launches, that’s okay too. Just focus on pre-existing podcasts if that’s what you feel called to do.
I know a lot of people don’t feel comfortable with certain skills when it comes to podcast management. I often see people struggle with editing as a podcaster manager and they can do every other element except editing.
So if that’s you, you have a few options when it comes to this.
You can create a referral partnership with other podcast managers who offer the services you don’t and send clients their way for a kickback if the podcaster ends up signing with them.
This is a win-win situation for both you and the referral partner because you get money for making the referral and they get a new client to work with.
I also like to refer people who aren’t a good fit to work with us for whatever reason. Could be low budget, not a niche we work with, etc. so this is something to keep in mind too if you’re getting a lot of inquiries in your inbox but they aren’t all a great fit for you and your business.
Another thing you can do is bring on a subcontractor to handle the tasks that you don’t do so that it’s still done through your business but you’re not doing it yourself.
Personally, either option is great but as an agency, I prefer the second option because it allows for you to continue growing your monthly income without adding much extra work to your plate aside from managing the client and your team members.
So I’d love to know, do you currently have referral partnerships or subcontractors to handle the tasks that you don’t love to do? DM me on Instagram at jenny.suneson and let me know.
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