3 Suggestions to Help Your Clients Grow Their Downloads

Welcome back to another episode of the podcast. I’m not sure if you’ve noticed or not, but I have been a little MIA on the podcast. But that’s for good reason, and the reason is that I am pregnant with my second baby. The morning sickness/nausea has been 10x worse this time than last time so I have basically been in survival mode the past month or so. It also doesn’t help that my son gave me some sort of tummy bug last week so on top of the regular nausea/morning sickness, I was very unwell and bedridden for the entire week because anytime I was not laying down, it was bad news. 

I am happy to report that I am now on the mend from the stomach bug and it seems like the first trimester nausea/sickness is beginning to fade as well. 

At the time of recording this, I’m almost 12 weeks so I am super close to being out of my first trimester so fingers crossed that the second trimester energy hits super soon and I am back to my regular self because I am ready to be productive and tackle all the fun things I have planned for my business once again. 

Okay now that I’ve got my personal update out of the way, let’s jump into this episode. 


In this episode, we’re diving into 3 suggestions to help your clients grow their downloads. Having a podcast is such an amazing tool for your business but if your client isn’t using their podcast strategically, then there’s not really a point in spending all their time and energy pouring into the episode so let’s talk about 3 ways to grow your client’s podcast downloads. 

Suggestion #1: Be intentional about your promotion strategy 

I have found that so many podcasters are amazing at showing up and recording their episodes but they really lack in the area of marketing when it comes to their show. This is where you come in as a podcast manager because taking the backend production off their plate is a huge help but there’s no point in putting all this effort into making the podcast sound amazing if no one is listening to it. 

So if you can make them sound good and help them get their show in front of new people, then you will become an invaluable member of their team.

Suggestion #2: Keep tabs on your stats and use that to create content that your listeners love 

Most people know that it’s important to track their stats each month and look at the basic metrics like monthly downloads, episode downloads, and overall downloads, however, I think it’s important to dig even deeper. 

It’s not enough to just write down your client’s stats each month and call it a day. Take some time to analyze which episodes your client’s audience is really resonating with so that they can create more of those types of episodes. This creates a win-win for both your client and their audience because they are able to give their listeners what they want. 

This really takes some of the legwork out of the process for your client because you are telling them what content to record so that they’re not constantly having to think of new episode topics. 

Suggestion #3: Guest on other podcasts 

This last suggestion is actually my favorite because I feel like it really is one of the best ways to grow your podcast. 

While you don’t have to have your own podcast to be a guest on other podcasts, I think it is easier to get yeses to guesting on other shows because the host knows that you are familiar with all of the hard work that goes into running a podcast. 

I find that a lot of podcast managers don’t handle the podcast pitching process and while I don’t think it’s a service that you absolutely need to offer, it can really help make you a triple threat 

If pitching yourself or your clients to podcasts is a skill set that you want to learn, then make sure to get on the waitlist for my free 3 day Pitch Like a Pro challenge that is very coming soon. 

You can get on the waitlist by going to jennysuneson.com/PLAP and I will let you know as soon as the doors are open to sign up for the challenge. 

I would love to hear from you over on Instagram about which suggestion was your favorite. You can find me at jenny.suneson

Pin for Later

Get your FREE Podcast Launch Checklist! I WANT IT NOW!